They were starting to wonder if skincare really needed to be that complicated. Remember that old saying, you are what you eat? Ever notice when you eat your fruits and veggies not only does your stomach flatten but your skin looks amazing?
They decided to follow the KISS design principle, Keep it Simple, Stupid. If ingesting a plant based diet is good for your skin, then applying plant based products to your skin must be good too! We're not rocket scientists but we are pretty smart.
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